“When I’m in Japan, I like observing how people behave and what they wear. I’m a keen observer, and I absorb everything around me, making it something to treasure.”

Fortela men’s Made in Japan collection embodies the harmonious blend of Japanese innovation in textile production and the excellence of Italian craftsmanship. A line of clothing that is the result of meticulous research and dedication to quality, reflected in each garment. Japanese culture is fundamental for Fortela – steeped in its dedication to taking all the time needed for the research and development of each and every detail, working by hand and employing time-tested craftsmanship. An emblematic example of this philosophy is the use of antique looms for the weaving of denim, which is then dyed in indigo. The care put into such details lends garments a symbolic value that harks back to the Japanese tradition of repairing broken cups with gold-based glue – a celebration of the passing of time and the beauty of imperfection. Fortela applies the same principle to the mending of jeans – a process that stokes their splendor. The passing of time is thus celebrated and optimized. Japanese innovation in textile production is clear in the iconic products of Fortela’s Made in Japan collection, like our CISCO denim jacket, and our five-pocket 992 JOHNNY jeans. They’re made from high-quality Japanese fabrics and represent the essence of the Fortela spirit – a perfect balance between tradition and innovation. CISCO, with its distinctive design and superb materials, is a versatile and refined jacket, ideal for seekers of unique and timeless style. Our sturdy 992 JOHNNY jeans, featuring Japanese selvedge denim, offer high-comfort wearability and exceptional durability, as they revive the spirit of jeans from the 1950s and ’60s. The iconic orange stitching masterfully sums up the Fortela philosophy. Each and every garment in our Made in Japan collection is not merely clothing. It is testimony to our credo – the credo of a brand that creates exclusive garments destined to stand the test of time and become fixtures of the discerning man’s wardrobe. Fortela is not just fashion – it is a journey amid cultures and traditions, an experience that enriches people and leaves its indelible mark. Wearing a Fortela garment means embracing a philosophy that encompasses quality, attention to detail and profound respect for time and history.