Jacques Marie Mage for Fortela

The Jacques Marie Mage-for-Fortela collaboration was born out of an intense friendship, which began in Los Angeles in 2015, between Alessandro Squarzi, founder of Fortela, and Jerome Mage, founder of Jacques Marie Mage (JMM), famed for its handcrafted, limited-edition eyewear. Their shared passion for fashion culture, and the history and traditions of menswear inevitably led to a creative collaboration. The first Jacques Marie Mage-for-Fortela collaboration gave life to spectacles inspired by the ones worn by many musicians of the 1960s, an iconic age in terms of style. The Dealan model stands out for its bold elegance and timeless allure. It became a bestseller right off the bat and garnered a loyal following thanks to its undeniable coolness and distinctive design, which recalls the golden era of rock music. The second Jacques Marie Mage-for-Fortela collaboration took its cue from another legendary figure, Enzo Ferrari, founder of the famed Italian automaker. The spectacles in this series are adorned with unique details, including silver etching along the temples, inspired by the decoration on Colt pistols circa 1850. Such detail adds not only a touch of refinement – it evokes a set of images past and present in a way that only true connoisseurs of heritage and elegance appreciate. This model reflects Squarzi and Mage’s shared interest in vintage, suggestions of the American Southwest and the world of fast cars and roaring engines. Their friendship and collaboration go beyond the mere creation of consumer products. Theirs is a synergy based on intense mutual understanding and a shared love details and handcrafted quality. Each product of their work together is not just an accessory, but a piece of history that celebrates the heritage and style of men’s fashion. Their creations are testimony the storytelling power of design and its capacity for conveying emotion. Squarzi and Mage are the perfect partners, whose collaboration has given the world extraordinary creations, and promises to astound with new projects. Both men share a commitment to excellence and quality, characteristics seen in every detail of their work. Future collaborations between Fortela and Jacques Marie Mage will continue to bring together tradition and innovation, serving up products that are unique and rich in meaning.