Bestsellers

Fortela’s bestselling men’s fashion embodies a blend of sartorial luxury, Japanese textile traditions and the excellence of Italian craftsmanship, which are all distinctive characteristics of the brand. These products, symbols of a timeless free spirit, stand out for their unique design and uncompromising quality, capable of attracting discerning fans worldwide. Among Fortela’s best-loved and most representative pieces are its JOHN jeans. They feature premium-quality Japanese selvedge denim construction, and are the result of a production process that makes use of traditional techniques and craftsmanship – indeed, they’re sewn on Union Special sewing machines that date back to the 1930s and ’40s. This approach is indicative of Fortela’s commitment to preserving the authenticity and history of denim, as we make each pair of JOHN jeans unique. This bestseller’s denim fabric is treated with a medium wash that brings out its particular shade of indigo, creating chiaroscuro nuances that lend the fabric a look that’s lived-in and distinctive. And the fact that it’s Japanese selvedge denim adds an idiosyncratic element to these high-quality jeans, making them even more special – the perfect example of the attention to detail that Fortela dedicates to each and every one of its creations. Our vintage culture, which lies at the heart of Alessandro Squarzi’s inspiration, transforms each Fortela product into a story – and a journey, in which our striving to breathe new life into fabrics and garments finds room for expression. Then there’s our jersey cotton White Tee, that’s made in Japan – the quintessence of Asian tailoring, putting the spotlight on the old-school stylistic features of one of the most basic garments of all time. Fortela’s bestselling men’s fashion includes garments that become pieces of history as they carry with them the allure of yesteryear. The use of high-quality materials and precision craftsmanship means they’re made to last. Other Fortela men’s fashion bestsellers? They include shirts, jackets and accessories, all created with sustainability, style and functionality in mind. Each Fortela creation reflects the philosophy of the brand, which considers wearing clothes not just a basic need, but an opportunity to express yourself and tell your story.